Full Digital online conference promises to reveal marketing predictions for 2021

On November 11, marketing professionals are invited to the online conference Full Digital, which is being held in Latvia for the first time and is to reveal the most pertinent marketing trends and looming challenges for 2021.

Full Digital is a conference aimed at marketing heads, managers and coordinators, having been first launched in Lithuania three years ago. The conference's organisers are the digital advertising and communications agency SOMA Agency, which has been operating in the Baltic States for nine years, and which has offices in Vilnius, Riga and Tallinn.

Last year, the live event in Lithuania drew 1,100 participants and was estimated as the largest specialised marketing conference in the Baltic States.

Seeing the importance of such a conference for the marketing community, this year its organisers have decided to expand its geographic scope.

"We feel like our conference is necessary and relevant. We discuss meaningful topics, and help marketing and communications specialists prepare for the coming year. As part of the Havas Group and working across all three Baltic States, we are uniquely positioned to expand," says the head of SOMA Agency Arijus Žakas.

The conference format comprises 15 pertinent and useful talks in English, which each last no longer than 12 minutes each. This format obliges speakers to discuss core issues over a fairly brief period.

The talks touch upon various different marketing topics: contemporary trends, social networks, digital content, digital advertising, influencer marketing, success stories, practical examples, and many others.

"We have already observed that over 12 minutes, it is possible to present a wealth of useful information. This is particularly important toward the end of the year, when next year's planning is being completed and you can take in ideas on what could be done better, more effectively and more meaningfully," A. Žakas is convinced.

The Full Digital conference will discuss the digital marketing and communications challenges that await next year.

"Upon considering the current situation and the vast number of variables present, next year is likely to potentially be a truly challenging year and so, it is important as never before to prepare for it suitably," one of the conference's organisers says.

The conference will feature Havas Group chief insights officer Maria Garrido from France, Havas Media Group global chief strategy officer Greg James from the USA, and SOMA Agency chief growth officer Aidis Dalikas.

During the conference, the head of marketing in the Baltic States for Wolt Doris Rozdestvenski, Google apps growth manager Leo Gujis, Havas Media Latvia strategy Director Kaspars Ulsts, and other professionals in their topic areas will also share their experiences.

For more information about the conference, the speakers and their topics, visit the website www.fulldigital.lv